Linda Ireland: executive, speaker, author and agent of change
Need a speaker for your next conference, or corporate event? Linda Ireland is viewed as an industry expert by media and is frequently asked to participate in classroom discussions, forums, conferences, and panel discussions. An experienced presenter and an adjunct college professor, Linda receives rave reviews for her dynamic, insightful presentations.
Linda loves to speak to people in a variety of settings who want to:
• inspire teams to make the daily decisions that drive real performance.
• build customer experiences that improve financial performance.
• escape from the “customers or profits” performance debate.
• build top team alignment on the role of customers in operating strategies.
frequently requested speeches
What’s your front domino? How daily actions drive profit
Like a line of falling dominos, daily actions across your organization form a sequence of events that, if aligned correctly, build momentum and culminate in what every business wants: outstanding financial performance.
Establishing a target experience —your front domino — and using it to drive daily decisions across your organization will determine the level of profit you achieve.
With this speech, Linda challenges leaders to see the link between customer experience and financial performance, and demonstrates how investments in customer experience are not a tradeoff to profits.
Drawing from her book DOMINO, this speech is ideally suited for leaders who choose what should drive daily decisions for product and service lines, brands, or organizations.
Six customer experience steps to better financial performance
Every customer experience starts with a person who has a need, problem or a desire they’d pay money to solve. By fulfilling the triggering need well, growth, profit and sustainability are yours.
Would you like a customer experience map that identifies the best route for solving a triggering need in a way that guarantees better performance?
This speech inspires people to see their ideal target customer experience in six steps. Linda challenges leaders to stop focusing on selling products/services and to direct their attention to solving needs for the right customers.
Linda’s six steps and thought-provoking questions foster creativity and clarity. This speech is for people who translate strategy to action, and who change the world a little bit every day.
keynote excerpts
Excerpts from Linda Ireland's "Domino" keynote speech in San Francisco, June 2009.
There is a link between solving a problem well for a target customer (your front domino) and financial performance (your back domino). The link is all your daily decisions and actions. Aligned well with the front domino, they result in great financial performance. Aligned poorly, inconsistently, or only by some in your organization, not so much.
Can you really use customer experience as your path to profitability? In two rounds of national leader research Aveus conducted in 2006 and 2008 -- we asked 640 leaders: Is there a definition of customer experience that's well understood throughout your organization? What we found, simply defining a customer experience matters. Those who have a definition are twice as likely to beat customer and financial targets than those who don't have a definition of customer experience.
what people say
“Linda used our group’s diverse mix of industries, leadership levels and personal goals to create a single energizing experience. She stretched every perspective in the room.”
Leslie Rapp – Vice President Program
Development, Menttium Corporation
"Linda consistently over-delivers value for our audiences. She reaches past “best practices” to help leaders tackle the challenging questions that haven’t been answered yet.”
Ellen Shannon – President, Publication & Conference Development Partners
Business is so much easier when we just ask customers what they want. Linda Ireland talks to Jim Blasingame on his Small Business Advocate show about why our customers' experiences with us are the key to growing sales and profits in the future.
November 30, 2009.
Linda Ireland joins Jim Blasingame on his Small Business Advocate show to explain how customer experience can tip everything in your business toward better financial performance.
June 10, 2009.
