about Linda Ireland
After a blissfully twisted journey of corporate and entrepreneurial adventures, Linda Ireland brought her thinking about customer experience to Aveus, where she has been co-owner and partner since 2002.
At Aveus Linda and her partners help leaders find short term performance gains while improving the customer experience – knowing that payoffs in performance and experience can be accomplished at the same time.
They’ve done loads of thinking, testing and working on customer experience. Linda developed the customer experience definition and model in her book Domino with Aveus partner Chris LaVictoire Mahai. Later, validating a long held hypothesis and experience with clients, she was thrilled when Aveus' research proved that customer experience can be used as an operating strategy to drive revenue and profit performance in organizations of all kinds and sizes.
One night, as an instructor in the MBA program at the University of St. Thomas in Minneapolis, the lesson from a line of falling dominos popped into Linda's head. That lesson has become core to her philosophy of customer experience. (And now she sees dominos everywhere.)
Linda is also honored to help two health charities and a theater trust each make their own difference in the world.